Typical scenario

Several organisations in one post: who does “they” refer to?

Suppose a post mentions a seller, manufacturer and service company in succession, but the disputed assertion uses only “they”. Participants in the discussion attribute the phrase to different entities.

What needs to be clarified

The task is to examine the linguistic grounds for relating the statement to a particular person or organisation within the whole text.

Materials to prepare

  • The complete publication with its headline, illustrations and captions.
  • The original order of paragraphs, replies and relevant comments.
  • The exact disputed wording and questions for examination.

What to compare

  • Trace names of participants and pronoun links throughout the text.
  • Separate explicit naming, contextual reference and readers’ assumptions.
  • Assess whether several readings have support in the wording.

Possible outcome of the analysis

A possible result explains the statement’s reference, the reasoning supporting it and the limits of certainty.

Limits of the conclusions

A linguistic opinion establishes neither the truth of the reported event nor legal responsibility.

Linguistic examination: texts, publications, correspondence, threats, reputation, naming and expert report reviews
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